MEDIA KIT

Everything you need to write about PDF Tools.

Use the assets below for editorial coverage, partner content, or podcast mentions. Reach out if you need anything custom.

Brand assets

High-resolution PNG with transparent background and white background. No drop shadows, no gradients — clean and minimal.

/press/pdf-tools-logo.png — transparent background, 512×512

/press/pdf-tools-logo-white.png — white background, 512×512

/press/pdf-tools-press-kit.zip — logo + light/dark variants + favicon

Colors

Our primary palette is intentionally narrow.

PDF Blue

#2563EB

Primary brand color. Buttons, links, highlights.

PDF Slate

#1F2937

Body text and dark surfaces.

PDF Mist

#F8FAFC

Page background, light surfaces.

PDF Accent

#F59E0B

Sponsored labels, affiliate disclosures.

Typography

We use Inter for UI and Latin text. CJK text falls back to the system font stack.

Inter: Weight: 400-900 — UI, headlines, body text
System CJK stack: Weight: — — Chinese, Japanese, Korean fallback

Brand voice

→ Plainspoken over marketing-speak — we describe what a tool does, not how it feels.
→ Specific numbers over vague claims — we say '30+ browser-based PDF tools', not 'industry-leading'.
→ Honest about limits — we say what we are not, instead of overpromising.
→ Technical where it matters — we credit open-source libraries by name and explain architecture choices.

Site snapshot (Q3 2026, estimated)

PDF Tools runs as a static site on a global CDN. The site is built with Astro, deployed to Cloudflare Pages, and served entirely from edge cache.

All page generation happens at build time — there is no backend, no application server, and no upload endpoint. Visitor tracking uses Plausible Analytics (cookieless, GDPR-compliant).

Content is available in 6 languages: English, Simplified Chinese, Traditional Chinese, Spanish, French, German. Each language is independently translated and reviewed.

Traffic snapshot

Monthly visitors: 30,000 – 60,000
Monthly pageviews: 120,000 – 240,000
Top traffic sources: Google organic (~62%), Direct (~18%), Bing (~7%), Other search (~13%)
Bounce rate: ~38% (tool pages); ~52% (homepage)
Avg. session: 2:40 (tool users)

Audience snapshot

Use these estimates when pitching a story angle to a sponsor or planning a co-marketing campaign.

Geography

United States: ~30%
India, Pakistan, Bangladesh: ~18%
Europe (DE, FR, ES, IT): ~15%
Brazil, Mexico, Latin America: ~10%
China, Hong Kong, Taiwan: ~12%
Southeast Asia, MENA, other: ~15%

Audience personas

Independent professionals

~45%

Freelancers, consultants, real estate agents, lawyers — people who handle sensitive documents daily and avoid mainstream cloud tools.

Small business operators

~25%

Shop owners, freelancers with teams, agencies processing 10-50 PDFs per week — invoices, contracts, marketing materials.

Students and educators

~15%

University students, online course creators, K-12 teachers preparing assignments and course material.

Privacy-conscious individuals

~10%

Tech-savvy users who specifically choose us to avoid uploading documents to Big Tech clouds.

Enterprise light users

~5%

Employees using personal devices for occasional work tasks — no Adobe license, no enterprise SSO.

What we cover

→ PDF productivity workflows (merge, split, compress, convert)
→ Document security and privacy
→ E-signature, encryption, and compliance workflows
→ Office software alternatives (open-source, privacy-first)
→ PDF tools comparison and recommendations
→ Browser-based software architecture

Editorial standards

PDF Tools has not been featured in major publications yet. We are happy to provide exclusive information, early access, or quotes to qualified journalists and content creators.

Press and media inquiries

Email for press kits, quotes, or interview requests. We typically respond within 3 business days.

[email protected]

Please include your outlet, deadline, and the angle you're working on. English or 简体中文.

Average response time: 1.8 business days